FEDERALIST WINES
BRANDING, RESPONSIVE WEB + MOBILE DESIGN
Tasked to develop the brand direction for a new line of varietals from the folks at Terlado Wines, the campaign strategy of merchandizing a collection of craft wines to the millennial, craft beer-drinking male demo entailed a fully integrated launch across all media; including a bold new responsive site design, digital banners, social presence, and a traditional POP campaign.
FEDERALIST WINES
BRANDING, RESPONSIVE WEB + MOBILE DESIGN
Tasked to develop the brand direction for a new line of varietals from the folks at Terlado Wines, the campaign strategy of merchandizing a collection of craft wines to the millennial, craft beer-drinking male demo entailed a fully integrated launch across all media; including a bold new responsive site design, digital banners, social presence, and a traditional POP campaign.
Art Direction, Web & UI Design
I'm a paragraph. Click here to add your own text and edit me. It's easy.
Art Direction, Web & UI Design
I'm a paragraph. Click here to add your own text and edit me. It's easy.
Art Direction, Web & UI Design
I'm a paragraph. Click here to add your own text and edit me. It's easy.
Art Direction, Web & UI Design
I'm a paragraph. Click here to add your own text and edit me. It's easy.
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UI JUNK DRAWER
MICRO–INTERACTIONS, VISUAL SYSTEMS, FUN STUFF
Be it clean navigation, component transitions, element reactions or a seamless intuitive interface, good UI is the beautification of thoughtful, engaging function.
Here's a peek at some of my solution snippets to visually aid and assist user-goals.
CONTENT LAYOUT, ANIMATION + NAVIGATION
Showcasing more with less. The above desktop layout exploration focused on placing emphasis on the bold colorful products punctuated against a clean, minimal layout as the user carousel scrolls through. The more granular component interactions serve as support to communicating further specifics about the product. Fancy words for FUN.
UI OVERHAUL & UX IMPROVEMENTS
Was challenged to improve the navigation of making the user goal of file searching more efficient.
SOLUTION: Condensed page count, simplified filter feature, de-cluttered content and components.
See the before.
DYNAMIC COMPONENTS, UX CHECKOUT FLOW + NOTIFICATIONS
PDP, E-commerce check out and dynamic component design system for Hasbro game products.
